LET THERE BE NORM
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JOEY HOLDER
LET THERE BE NORM Tumblr
an online project
Launch: Friday, 25 November 2016

Mimicry, alchemy, camouflage, adaption. A flood of images, a natural subject, an artificial creation become the archive of normalities. How do you discern between the natural and the manufactured? Name, structure, hierarchise. A jellyfish that can live forever. A dark creature in the uncanny valley. A brunch party with manifold intents. The difference between the real and its effect, or not. Fluidity.

LET THERE BE NORM Tumblr